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Pepsi Number Fever - Wikipedia
https://en.wikipedia.org/wiki/Pepsi_Number_Fever
WEBPepsi Number Fever, also known as the 349 incident, was a promotion held by PepsiCo in the Philippines in 1992, which led to riots and the deaths of at least five people.
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Pepsi Number Fever: The 349 Incident - YouTube
https://www.youtube.com/watch?v=nxibean1ctY
WEBOct 31, 2021 · 351. 19K views 2 years ago. In 1992, an promotion campaign by Pepsi Philippines was suddenly and violently upended by a simple error which would not only cause multiple deaths but ruin Pepsi's...
DA: 65 PA: 35 MOZ Rank: 62
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Number Fever: The Pepsi Contest That Became a Deadly Fiasco - Bloomberg.com
https://www.bloomberg.com/news/features/2020-08-04/the-inside-story-of-pepsi-s-philippines-bottle-contest-fiasco
WEBAug 4, 2020 · Number Fever: The Pepsi Contest That Became a Deadly Fiasco. Decades ago, a marketing stunt promised Philippine soda drinkers a chance at a million pesos. But an error at a bottling plant led...
DA: 54 PA: 98 MOZ Rank: 29
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Pepsi 349 Number Fever Incident: What Happened - Esquire …
https://www.esquiremag.ph/long-reads/features/pepsi-349-number-fever-a00289-20220117-lfrm
WEBJan 17, 2022 · watch now. Winners were able to claim their cash prizes at designated Pepsi redeeming stations after the company verified that the caps or crowns were legitimate and had not been tampered with. Because of the success of Number Fever, PCPPI applied for an extension of the promo for five more weeks.
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The Computer Error That Led to a Country Declaring War on Pepsi
https://www.mentalfloss.com/article/558202/pepsi-number-fever-promotion-failure-philippines
WEBSep 27, 2018 · Their Number Fever campaign didn’t appear to carry the same risks. Pepsi saw only upside: In the Philippines, then the world's 12th largest market for soft drinks, the company was a distant ...
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Pepsi's Number Fever : The Indicator from Planet Money
https://www.npr.org/2021/05/06/994388441/pepsis-number-fever
WEBMay 6, 2021 · Playlist. Enlarge this image. Joe Raedle/Getty Images. In 1992, Pepsi ran a disastrous kind of lottery campaign in the Philippines called Number Fever. It was promising to make thousands and...
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The Pepsi contest that became a deadly fiasco in the Philippines
https://www.afr.com/companies/retail/number-fever-the-pepsi-contest-that-became-a-deadly-fiasco-20200811-p55km4
WEBAug 11, 2020 · Pepsi's "Number Fever" marketing stunt in the Philippines promised consumers a chance to win a million pesos, but an error led to too many winners, lawsuits, riots and deaths.
DA: 97 PA: 63 MOZ Rank: 55
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The 90s Pepsi Contest That Turned Deadly - YouTube
https://www.youtube.com/watch?v=SChZyhpQJ_U
WEBDec 7, 2020 · In the 1990s, a Pepsi marketing stunt promised soda drinkers in the Philippines a chance at getting rich. But an error in the campaign led thousands of peopl...
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The bottle cap snafu that nearly cost Pepsi $32 billion
https://www.cbc.ca/radio/undertheinfluence/the-bottle-cap-snafu-that-nearly-cost-pepsi-32-billion-1.6305749
WEBJan 6, 2022 · (The Canadian Press) 27:26 Number Fever: Surprising Stories of Bottle Cap Marketing. On the evening of May 25, 1992, a reported 70 per cent of the Philippines population gathered around their...
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Number Fever: The Pepsi Contest That Became a Deadly Fiasco
https://www.neatorama.com/2020/08/05/Number-Fever-The-Pepsi-Contest-That-Became-a-Deadly-Fiasco/
WEBAug 5, 2020 · Number Fever, as it was called, boosted Pepsi sales as people collected bottle caps with numbers. The winning number was announced on May 25. Marily So tells how her husband located a bottle cap with the winning number, 349, and saw that it was worth a million pesos.
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