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Mark Ritson - Marketing Week columnist
https://www.marketingweek.com/mark-ritson/
Web ResultMark Ritson is a brand consultant and former marketing professor. He has a PhD in Marketing and taught on the MBA programmes of leading business schools including London Business School and MIT. He has written a column on marketing for almost 20 years, winning the PPA Business Columnist of the Year four times.
DA: 92 PA: 52 MOZ Rank: 66
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Three axioms and three questions that summarise all of ... - Marketing Week
https://www.marketingweek.com/mark-ritson-brand-strategy-marketing/
Web ResultJan 21, 2021 · Mark Ritson will be examining the data you need (and don’t need) to diagnose brand health at the Festival of Marketing’s The Bottom Line event, which takes place from 23 to 25 March. To see the agenda in full go to the Festival of Marketing website where you can also secure a ticket.
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Is this applicable to B2B marketing? Please stop asking
https://www.marketingweek.com/ritson-applicable-b2b-marketing/
Web Result1 day ago · Mark Ritson is an award-winning columnist and the founder of the Mini MBA in Marketing, which – astonishingly – manages to use the same curriculum and classes to teach both B2C and B2B marketers with the same extraordinary outcomes. You are invited to test out this approach by signing up at mba.marketingweek.com.
DA: 91 PA: 10 MOZ Rank: 49
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Ritson’s top 10 marketing moments of 2022
https://www.marketingweek.com/ritsons-top-10-marketing-moments-2022/
Web ResultDec 23, 2022 · Ritson’s top 10 marketing moments of 2022. From Elon Musk and BrewDog to brands’ Russian exodus and brand purpose, Marketing Week’s trusty columnist reveals his biggest marketing moments of the year. By Marketing Week Reporters 23 Dec 2022. Mark Ritson has taken a look back over the past 12 months to find the biggest, most impactful ...
DA: 63 PA: 38 MOZ Rank: 68
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Planning for marketing planning: 14 steps to an effective …
https://www.marketingweek.com/mark-ritson-marketing-planning-14-steps/
Web ResultFeb 11, 2021 · Opinion. Planning for marketing planning: 14 steps to an effective presentation. Marketers always ask me for examples of my clients’ marketing plans. I can’t give you that, but I can tell you how to write a good one. By Mark Ritson 11 Feb 2021. It is February.
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10 Years of Ritson: His 10 biggest articles - Marketing Week
https://www.marketingweek.com/ritsons-10-biggest-columns/
Web ResultDec 2, 2020 · To celebrate Mark Ritson’s 10th anniversary as Marketing Week’s award-winning columnist, we have rounded up his most read, commented and shared articles of the past decade. Over the past decade, Mark Ritson has entertained and enlightened us with his unique (and often sweary) take on marketing’s hottest topics.
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Ritson’s recession playbook: 9 steps marketers ... - Marketing Week
https://www.marketingweek.com/ritson-recession-playbook/
Web ResultJun 21, 2022 · From retaining a long-term view and the importance of excess share of voice to making strategic changes to positioning and saying no to failure, our columnist spells out how brands can navigate recession. By Mark Ritson 21 Jun 2022. Source: Shutterstock.
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Mark Ritson: Marketing in the time of coronavirus
https://www.marketingweek.com/mark-ritson-marketing-covid-19/
Web ResultMar 17, 2020 · Marketing in the time of Covid-19. The coronavirus crisis will test us all, but marketers need to think long-term and keep building their brands, protecting their staff and honouring their values. By Mark Ritson 17 Mar 2020.
DA: 62 PA: 100 MOZ Rank: 94
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About Mark Ritson, Mini MBA course founder
https://mba.marketingweek.com/professor/mark-ritson/
Web ResultHaving spent over 25 years teaching marketing to MBA students and being a global brand consultant for over 20 brands, Mark sure knows what he’s talking about. Mark has taught at Melbourne Business School as an Adjunct Professor of Marketing and has recently decided to work full time on the Mini MBA courses.
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Mark Ritson’s Mass Consulting Rally
https://mba.marketingweek.com/ritsons-mass-consulting-rally/
Web Result3 days ago · Most of you know Mark Ritson as the creator and professor of the Mini MBA courses. Mark has also spent the last 25+ years consulting for global luxury brands including Dom Pérignon, Moët and Louis Vuitton. On 26 March, Mark attempted a world-first Mass Consulting Rally. Thousands of marketers came together as Mark led them through a series of ...
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